Conceptualising current innovations in services marketing: the case of the 'customer compliance' businesses

Edward Kasabov, Alex J. Warlow

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2009
    Event38th EMAC Annual Conference 2009 : Marketing and the Core Disciplines - Audencia Nantes- Ecole de Management, Nantes, France
    Duration: 26 May 200929 May 2009

    Conference

    Conference38th EMAC Annual Conference 2009
    Country/TerritoryFrance
    CityNantes
    Period26/05/0929/05/09

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