Conceptualising brand-related autobiographical memory and its brand commitment implications

Nilanthi Ratnayake; A.J. Broderick

Conceptualising brand-related autobiographical memory and its brand commitment implications

Nilanthi Ratnayake
, A.J. Broderick

Coventry University

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding

Original language	English
Title of host publication	Unknown Host Publication
Publication status	Published - 2009

Bibliographical note

Paper presented at the 2009 Academy of Marketing conference, held 7-9 July 2009, Leeds, UK. The full text of this item is not available from the repository.

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Cite this

@inproceedings{f5f2eb962a1d40ed9f77772a05c56374,

title = "Conceptualising brand-related autobiographical memory and its brand commitment implications",

author = "Nilanthi Ratnayake and A.J. Broderick",

note = "Paper presented at the 2009 Academy of Marketing conference, held 7-9 July 2009, Leeds, UK. The full text of this item is not available from the repository.",

year = "2009",

language = "English",

booktitle = "Unknown Host Publication",

}

TY - GEN

T1 - Conceptualising brand-related autobiographical memory and its brand commitment implications

AU - Ratnayake, Nilanthi

AU - Broderick, A.J.

N1 - Paper presented at the 2009 Academy of Marketing conference, held 7-9 July 2009, Leeds, UK. The full text of this item is not available from the repository.

PY - 2009

Y1 - 2009

M3 - Conference proceeding

BT - Unknown Host Publication

ER -