Conceptualising brand-related autobiographical memory and its brand commitment implications

Nilanthi Ratnayake, A.J. Broderick

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationUnknown Host Publication
Publication statusPublished - 2009

Bibliographical note

Paper presented at the 2009 Academy of Marketing conference, held 7-9 July 2009, Leeds, UK. The full text of this item is not available from the repository.

Cite this

Ratnayake, N., & Broderick, A. J. (2009). Conceptualising brand-related autobiographical memory and its brand commitment implications. In Unknown Host Publication