Conceptualising autobiographical memory and its importance for branding

Nilanthi Ratnayake, A.J. Broderick

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationUnknown Host Publication
Publication statusPublished - 2009

Bibliographical note

Paper presented at the 38th European Marketing Academy Conference, held 26-29 May 2009, Nantes, France. The full text of this item is not available from the repository.

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