Competition, Strategy, Technology and People

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Communications Classics
PublisherThomson Learning
Pages384-394
Number of pages10
ISBN (Print)1861525079
Publication statusPublished - 2000

Cite this

Simkin, L., & Dibb, S. (2000). Competition, Strategy, Technology and People. In Marketing Communications Classics (pp. 384-394). Thomson Learning.