Competition, Strategy, Technology and People

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Communications Classics
PublisherThomson Learning
Pages384-394
Number of pages10
ISBN (Print)1861525079
Publication statusPublished - 2000

Cite this

Simkin, L., & Dibb, S. (2000). Competition, Strategy, Technology and People. In Marketing Communications Classics (pp. 384-394). Thomson Learning.

Competition, Strategy, Technology and People. / Simkin, Lyndon; Dibb, Sally.

Marketing Communications Classics. Thomson Learning, 2000. p. 384-394.

Research output: Chapter in Book/Report/Conference proceedingChapter

Simkin, L & Dibb, S 2000, Competition, Strategy, Technology and People. in Marketing Communications Classics. Thomson Learning, pp. 384-394.
Simkin L, Dibb S. Competition, Strategy, Technology and People. In Marketing Communications Classics. Thomson Learning. 2000. p. 384-394
Simkin, Lyndon ; Dibb, Sally. / Competition, Strategy, Technology and People. Marketing Communications Classics. Thomson Learning, 2000. pp. 384-394
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isbn = "1861525079",
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booktitle = "Marketing Communications Classics",
publisher = "Thomson Learning",

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