| Original language | English |
|---|---|
| Title of host publication | Marketing Communications Classics |
| Publisher | Thomson Learning |
| Pages | 384-394 |
| Number of pages | 10 |
| ISBN (Print) | 1861525079 |
| Publication status | Published - 2000 |
Competition, Strategy, Technology and People
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review