| Original language | English |
|---|---|
| Title of host publication | Entrepreneurship Marketing |
| Subtitle of host publication | Principles and Practice of SME Marketing |
| Editors | Sonny Nwankwo, Ayantunji Gbadamosi |
| Publisher | Routledge |
| Pages | 320-335 |
| Number of pages | 16 |
| ISBN (Print) | 9781136879067 |
| Publication status | Published - Dec 2010 |
Competition and Competitive Advantages in SMEs
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review