Competition and Competitive Advantages in SMEs

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationEntrepreneurship Marketing
Subtitle of host publicationPrinciples and Practice of SME Marketing
EditorsSonny Nwankwo, Ayantunji Gbadamosi
PublisherRoutledge
Pages320-335
Number of pages16
ISBN (Print)9781136879067
Publication statusPublished - Dec 2010

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