Competition and Competitive Advantages in SMEs

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationEntrepreneurship Marketing
Subtitle of host publicationPrinciples and Practice of SME Marketing
EditorsSonny Nwankwo, Ayantunji Gbadamosi
PublisherRoutledge
Pages320-335
Number of pages16
ISBN (Print)9781136879067
Publication statusPublished - Dec 2010

Cite this

Omar, M. (2010). Competition and Competitive Advantages in SMEs. In S. Nwankwo, & A. Gbadamosi (Eds.), Entrepreneurship Marketing: Principles and Practice of SME Marketing (pp. 320-335). Routledge.