Competition and Competitive Advantages in SMEs

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationEntrepreneurship Marketing
    Subtitle of host publicationPrinciples and Practice of SME Marketing
    EditorsSonny Nwankwo, Ayantunji Gbadamosi
    PublisherRoutledge
    Pages320-335
    Number of pages16
    ISBN (Print)9781136879067
    Publication statusPublished - Dec 2010

    Cite this