Original language | English |
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Title of host publication | Entrepreneurship Marketing |
Subtitle of host publication | Principles and Practice of SME Marketing |
Editors | Sonny Nwankwo, Ayantunji Gbadamosi |
Publisher | Routledge |
Pages | 320-335 |
Number of pages | 16 |
ISBN (Print) | 9781136879067 |
Publication status | Published - Dec 2010 |
Competition and Competitive Advantages in SMEs
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review