Entrepreneurial thinking and acting as well as innovation driving managers is a need for society. Companies need to speed up their efforts when facing competition, society need entrepreneurs and innovation driving members. Successful entrepreneurial acting requires particular competencies. Past research has mainly focused on evolving theories to enable an organization to manage innovation successfully by managers. However, it is not the organization but the people, united by a proactive and market-driven culture, that are innovative and which combine to populate and to equip the organization with the required competencies. Hence, the individual competencies in times of change and innovation need to be researched. This paper proposes a research methodology to close this research gap and to analyze the individual competencies that should be fostered by higher education programmes in order to provide graduates with the desired competencies for entrepreneurship and driving innovation.