Commitment in sponsorship relationships

Simon Chadwick, D. Thwaites

    Research output: Contribution to journalArticle

    1 Citation (Scopus)
    2 Downloads (Pure)
    Original languageEnglish
    Pages (from-to)71-90
    JournalJournal of General Management
    Volume34
    Issue number1
    Publication statusPublished - 2008

    Bibliographical note

    Copyright © 2008 Braybrook Press. Used with kind permission of the publisher.

    Keywords

    • sponsorship retention
    • commitment

    Cite this

    Chadwick, S., & Thwaites, D. (2008). Commitment in sponsorship relationships. Journal of General Management, 34(1), 71-90.

    Commitment in sponsorship relationships. / Chadwick, Simon; Thwaites, D.

    In: Journal of General Management, Vol. 34, No. 1, 2008, p. 71-90.

    Research output: Contribution to journalArticle

    Chadwick, S & Thwaites, D 2008, 'Commitment in sponsorship relationships' Journal of General Management, vol. 34, no. 1, pp. 71-90.
    Chadwick, Simon ; Thwaites, D. / Commitment in sponsorship relationships. In: Journal of General Management. 2008 ; Vol. 34, No. 1. pp. 71-90.
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