Commitment in sponsorship relationships

Simon Chadwick, D. Thwaites

Research output: Contribution to journal › Article

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Original language	English
Pages (from-to)	71-90
Journal	Journal of General Management
Volume	34
Issue number	1
Publication status	Published - 2008

Keywords

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title = "Commitment in sponsorship relationships",

keywords = "sponsorship retention, commitment",

author = "Simon Chadwick and D. Thwaites",

note = "Copyright {\textcopyright} 2008 Braybrook Press. Used with kind permission of the publisher.",

year = "2008",

language = "English",

volume = "34",

pages = "71--90",

journal = "Journal of General Management",

issn = "0306-3070",

publisher = "Braybrooke Press",

number = "1",

}

TY - JOUR

T1 - Commitment in sponsorship relationships

AU - Chadwick, Simon

AU - Thwaites, D.

PY - 2008

Y1 - 2008

KW - sponsorship retention

KW - commitment

M3 - Article

SN - 0306-3070

SN - 1759-6106

VL - 34

SP - 71

EP - 90

JO - Journal of General Management

JF - Journal of General Management

IS - 1

ER -