Commitment in sponsorship relationships

Simon Chadwick, D. Thwaites

    Research output: Contribution to journalArticle

    1 Citation (Scopus)
    2 Downloads (Pure)
    Original languageEnglish
    Pages (from-to)71-90
    JournalJournal of General Management
    Volume34
    Issue number1
    Publication statusPublished - 2008

    Bibliographical note

    Copyright © 2008 Braybrook Press. Used with kind permission of the publisher.

    Keywords

    • sponsorship retention
    • commitment

    Cite this

    Chadwick, S., & Thwaites, D. (2008). Commitment in sponsorship relationships. Journal of General Management, 34(1), 71-90.