Co-developing Heritage-Sensitive Intellectual Property and Marketing Strategies with Bearer Communities: the Case of Bengal Patachitra

Harriet Deacon; Diego Rinallo; Rajat Nath; Ananya  Bhattacharya; Anindita Patra; Manas  Acharya; June  Taboroff; Benedetta  Ubertazzi; Charlotte Waelde

Co-developing Heritage-Sensitive Intellectual Property and Marketing Strategies with Bearer Communities: the Case of Bengal Patachitra

Harriet Deacon, Diego Rinallo, Rajat Nath, Ananya Bhattacharya, Anindita Patra , Manas Acharya, June Taboroff, Benedetta Ubertazzi, Charlotte Waelde

Research Centre for Dance Research

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Patachitra, a form of intangible cultural heritage (ICH) in West Bengal, India, is practised by artist communities known as ‘Patuas’, who paint a story on a sari-backed paper scroll and perform the story through songs called ‘pater gaan’ to entertain and educate local people. Today, in Naya village, Pingla Block at Paschim Medinipur, Patuas offer singing-storytelling performances, and sell the scrolls and other products to a wide range of customers. Funded by a three-year British Academy grant (2018-2021), Patuas worked alongside an Indian NGO Contact Base (trading as Banglanatak dot com), and an academic team based in Europe to co-create heritage-sensitive intellectual property and marketing strategies, or HIPAMS.
Building on the explanation of the conceptual model behind the HIPAMS process earlier in this book, the paper discusses the co-creation of HIPAMS in Naya with the community of artists and the short-term outcomes of implementing them.

Original language	English
Title of host publication	Intangible Cultural Heritage & Development
Subtitle of host publication	Communities, Safeguard, Resilience
Editors	Alessio Re, Giulia Avanza
Place of Publication	Italy
Publisher	Fondazione Santagata per l’Economia della Cultura
Chapter	II
Pages	30-42
Number of pages	13
Publication status	Published - 2021

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Deacon, H., Rinallo, D., Nath, R., Bhattacharya, A., Patra , A., Acharya, M., Taboroff, J., Ubertazzi, B., & Waelde, C. (2021). Co-developing Heritage-Sensitive Intellectual Property and Marketing Strategies with Bearer Communities: the Case of Bengal Patachitra. In A. Re, & G. Avanza (Eds.), Intangible Cultural Heritage & Development: Communities, Safeguard, Resilience (pp. 30-42). Fondazione Santagata per l’Economia della Cultura. https://www.fondazionesantagata.it/wp-content/uploads/Intangible-Cultural-Heritage-Development-Communities-Safeguard-Resilience.-Curated-by-A.-Re-and-G.-Avanza.pdf

Co-developing Heritage-Sensitive Intellectual Property and Marketing Strategies with Bearer Communities: the Case of Bengal Patachitra. / Deacon, Harriet; Rinallo, Diego; Nath, Rajat et al.
Intangible Cultural Heritage & Development: Communities, Safeguard, Resilience. ed. / Alessio Re; Giulia Avanza. Italy: Fondazione Santagata per l’Economia della Cultura, 2021. p. 30-42.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Deacon, H, Rinallo, D, Nath, R, Bhattacharya, A, Patra , A, Acharya, M, Taboroff, J, Ubertazzi, B & Waelde, C 2021, Co-developing Heritage-Sensitive Intellectual Property and Marketing Strategies with Bearer Communities: the Case of Bengal Patachitra. in A Re & G Avanza (eds), Intangible Cultural Heritage & Development: Communities, Safeguard, Resilience. Fondazione Santagata per l’Economia della Cultura, Italy, pp. 30-42. <https://www.fondazionesantagata.it/wp-content/uploads/Intangible-Cultural-Heritage-Development-Communities-Safeguard-Resilience.-Curated-by-A.-Re-and-G.-Avanza.pdf>

Deacon H, Rinallo D, Nath R, Bhattacharya A, Patra A, Acharya M et al. Co-developing Heritage-Sensitive Intellectual Property and Marketing Strategies with Bearer Communities: the Case of Bengal Patachitra. In Re A, Avanza G, editors, Intangible Cultural Heritage & Development: Communities, Safeguard, Resilience. Italy: Fondazione Santagata per l’Economia della Cultura. 2021. p. 30-42

Deacon, Harriet ; Rinallo, Diego ; Nath, Rajat et al. / Co-developing Heritage-Sensitive Intellectual Property and Marketing Strategies with Bearer Communities : the Case of Bengal Patachitra. Intangible Cultural Heritage & Development: Communities, Safeguard, Resilience. editor / Alessio Re ; Giulia Avanza. Italy : Fondazione Santagata per l’Economia della Cultura, 2021. pp. 30-42

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Co-developing Heritage-Sensitive Intellectual Property and Marketing Strategies with Bearer Communities: the Case of Bengal Patachitra

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