Co-creating Brand Identity: the case of UK Higher Education

Julie Robson
, Sanjit Roy
, Chris Chapleo
, Sophie Yang

Bournemouth University
University of Western Australia

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Strategic Brand Management in Higher Education
Editors	Bang Nguyen, T.C Melewar, Jane Hemsley-Brown
Publisher	Routledge
Chapter	2
Edition	1
ISBN (Electronic)	9780429029301
ISBN (Print)	9780367139421
Publication status	Published - Feb 2019

Access to Document

https://books.google.co.uk/books?hl=zh-TW&lr=&id=8caHDwAAQBAJ&oi=fnd&pg=PT25&dq=Co-creating+Brand+Identity:+the+case+of+UK+Higher+Education&ots=BtHrZ9F_WR&sig=U94um6DH5KhHxY_Cq4mExkF7OXk&redir_esc=y#v=onepage&q=Co-creating%20Brand%20Identity%3A%20the%20case%20of%20UK%20Higher%20Education&f=false

Cite this

Robson, J., Roy, S., Chapleo, C., & Yang, S. (2019). Co-creating Brand Identity: the case of UK Higher Education. In B. Nguyen, T. C. Melewar, & J. Hemsley-Brown (Eds.), Strategic Brand Management in Higher Education (1 ed.). Routledge. https://books.google.co.uk/books?hl=zh-TW&lr=&id=8caHDwAAQBAJ&oi=fnd&pg=PT25&dq=Co-creating+Brand+Identity:+the+case+of+UK+Higher+Education&ots=BtHrZ9F_WR&sig=U94um6DH5KhHxY_Cq4mExkF7OXk&redir_esc=y#v=onepage&q=Co-creating%20Brand%20Identity%3A%20the%20case%20of%20UK%20Higher%20Education&f=false

Robson, J, Roy, S, Chapleo, C & Yang, S 2019, Co-creating Brand Identity: the case of UK Higher Education. in B Nguyen, TC Melewar & J Hemsley-Brown (eds), Strategic Brand Management in Higher Education. 1 edn, Routledge. <https://books.google.co.uk/books?hl=zh-TW&lr=&id=8caHDwAAQBAJ&oi=fnd&pg=PT25&dq=Co-creating+Brand+Identity:+the+case+of+UK+Higher+Education&ots=BtHrZ9F_WR&sig=U94um6DH5KhHxY_Cq4mExkF7OXk&redir_esc=y#v=onepage&q=Co-creating%20Brand%20Identity%3A%20the%20case%20of%20UK%20Higher%20Education&f=false>

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title = "Co-creating Brand Identity: the case of UK Higher Education",

author = "Julie Robson and Sanjit Roy and Chris Chapleo and Sophie Yang",

year = "2019",

month = feb,

language = "English",

isbn = "9780367139421",

editor = "Nguyen, \{Bang \} and Melewar, \{T.C \} and Hemsley-Brown, \{ Jane \}",

booktitle = "Strategic Brand Management in Higher Education",

publisher = "Routledge",

address = "United States",

edition = "1",

}