Co-creating Brand Identity: the case of UK Higher Education

Julie Robson, Sanjit Roy, Chris Chapleo, Sophie Yang

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationStrategic Brand Management in Higher Education
EditorsBang Nguyen, T.C Melewar, Jane Hemsley-Brown
PublisherRoutledge
Chapter2
Edition1
ISBN (Electronic)9780429029301
ISBN (Print)9780367139421
Publication statusPublished - Feb 2019

Cite this

Robson, J., Roy, S., Chapleo, C., & Yang, S. (2019). Co-creating Brand Identity: the case of UK Higher Education. In B. Nguyen, T. C. Melewar, & J. Hemsley-Brown (Eds.), Strategic Brand Management in Higher Education (1 ed.). Routledge.