Co-creating Brand Identity: the case of UK Higher Education

Julie Robson, Sanjit Roy, Chris Chapleo, Sophie Yang

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationStrategic Brand Management in Higher Education
EditorsBang Nguyen, T.C Melewar, Jane Hemsley-Brown
PublisherRoutledge
Chapter2
Edition1
ISBN (Electronic)9780429029301
ISBN (Print)9780367139421
Publication statusPublished - Feb 2019

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