Co-creating Brand Identity: the case of UK Higher Education

Julie Robson, Sanjit Roy, Chris Chapleo, Sophie Yang

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationStrategic Brand Management in Higher Education
EditorsBang Nguyen, T.C Melewar, Jane Hemsley-Brown
PublisherRoutledge
Chapter2
Edition1
ISBN (Electronic)9780429029301
ISBN (Print)9780367139421
Publication statusPublished - Feb 2019

Cite this

Robson, J., Roy, S., Chapleo, C., & Yang, S. (2019). Co-creating Brand Identity: the case of UK Higher Education. In B. Nguyen, T. C. Melewar, & J. Hemsley-Brown (Eds.), Strategic Brand Management in Higher Education (1 ed.). Routledge.

Co-creating Brand Identity: the case of UK Higher Education. / Robson, Julie ; Roy, Sanjit; Chapleo, Chris; Yang, Sophie.

Strategic Brand Management in Higher Education. ed. / Bang Nguyen; T.C Melewar; Jane Hemsley-Brown. 1. ed. Routledge, 2019.

Research output: Chapter in Book/Report/Conference proceedingChapter

Robson, J, Roy, S, Chapleo, C & Yang, S 2019, Co-creating Brand Identity: the case of UK Higher Education. in B Nguyen, TC Melewar & J Hemsley-Brown (eds), Strategic Brand Management in Higher Education. 1 edn, Routledge.
Robson J, Roy S, Chapleo C, Yang S. Co-creating Brand Identity: the case of UK Higher Education. In Nguyen B, Melewar TC, Hemsley-Brown J, editors, Strategic Brand Management in Higher Education. 1 ed. Routledge. 2019
Robson, Julie ; Roy, Sanjit ; Chapleo, Chris ; Yang, Sophie. / Co-creating Brand Identity: the case of UK Higher Education. Strategic Brand Management in Higher Education. editor / Bang Nguyen ; T.C Melewar ; Jane Hemsley-Brown. 1. ed. Routledge, 2019.
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