Christmas markets: marketplace icon

Research output: Contribution to journalArticlepeer-review


Christmas markets, originating in Germany in the Middle Ages, have transformed from small-scale, local consumption spaces into a global icon for Christmas consumption behaviours. What has facilitated this rise to a global cultural commodity for experiential consumption? Tracing the history of Christmas markets, we highlight two characteristics that have facilitated their iconicity: openness across historical and cultural contexts and an ability to incorporate a variety of complex meanings that have, at different points, “masked” or enhanced their commercial nature. We argue that the maintenance of Christmas markets as marketplace icons will rely on their ability to continue to adapt to the consumption zeitgeist of the multiple environments where they operate.
Original languageEnglish
Pages (from-to)(In-press)
JournalConsumption Markets & Culture
Early online date28 Aug 2020
Publication statusE-pub ahead of print - 28 Aug 2020


  • Marketplace icon
  • Christmas market
  • Christmas
  • experiential consumption
  • cultural commodity

ASJC Scopus subject areas

  • Anthropology
  • Economics and Econometrics
  • Social Psychology
  • Marketing

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