Christmas markets, originating in Germany in the Middle Ages, have transformed from small-scale, local consumption spaces into a global icon for Christmas consumption behaviours. What has facilitated this rise to a global cultural commodity for experiential consumption? Tracing the history of Christmas markets, we highlight two characteristics that have facilitated their iconicity: openness across historical and cultural contexts and an ability to incorporate a variety of complex meanings that have, at different points, “masked” or enhanced their commercial nature. We argue that the maintenance of Christmas markets as marketplace icons will rely on their ability to continue to adapt to the consumption zeitgeist of the multiple environments where they operate.
|Number of pages||12|
|Journal||Consumption Markets & Culture|
|Early online date||28 Aug 2020|
|Publication status||Published - 2022|
Bibliographical noteThis is an Accepted Manuscript of an article published by Taylor & Francis in Consumption Markets & Culture on 28/08/2020, available online: http://www.tandfonline.com/10.1080/10253866.2020.1803845
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- Marketplace icon
- Christmas market
- experiential consumption
- cultural commodity
ASJC Scopus subject areas
- Economics and Econometrics
- Social Psychology