Chinese multinationals on the New Silk Route: Managing political risk by branding the nation

Yan Zhang , Denise Tsang, David L. Fuschi

    Research output: Contribution to journalArticlepeer-review

    12 Citations (Scopus)
    86 Downloads (Pure)

    Fingerprint

    Dive into the research topics of 'Chinese multinationals on the New Silk Route: Managing political risk by branding the nation'. Together they form a unique fingerprint.

    Social Sciences