China online: Empirical Study of Customer Satisfaction among Chinese Online Shoppers

Maktoba Omar, Sonny Nwankwo, Ian Bathgate

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationAcademy of World Business, Marketing & Management Development Conference
Publication statusPublished - 3 Jul 2006
Externally publishedYes
EventAcademy of World Business, Marketing & Management Development Conference: Business across Borders in the 21st century - Paris, France
Duration: 3 Jul 20063 Jul 2006

Conference

ConferenceAcademy of World Business, Marketing & Management Development Conference
CountryFrance
CityParis
Period3/07/063/07/06

Cite this

Omar, M., Nwankwo, S., & Bathgate, I. (2006). China online: Empirical Study of Customer Satisfaction among Chinese Online Shoppers. In Academy of World Business, Marketing & Management Development Conference