Challenges of Implementing Internal Marketing Orientation: Practitioners’ Point of View

Mujahid Mohiuddin Babu, Jikyeong Kang

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publication American Marketing Association (AMA) 2015 Summer Marketing Educators' Conference Proceedings
Subtitle of host publicationImproving Business Practice Through Marketing Insight
Place of PublicationChicago
PublisherAmerican Marketing Association
Pages568-571
Number of pages4
ISBN (Print)978-1-5108-1586-5
Publication statusPublished - 2015
EventAmerican Marketing Association (AMA) 2015 Summer Marketing Educators' Conference: Improving Business Practice Through Marketing Insight - Sheraton Chicago Hotel, Chicago, United Kingdom
Duration: 14 Aug 201516 Aug 2015
https://www.ama.org/events-training/Conferences/Pages/2015-Summer-Academic-Conference.aspx

Conference

ConferenceAmerican Marketing Association (AMA) 2015 Summer Marketing Educators' Conference
Abbreviated titleAMA 2015
CountryUnited Kingdom
CityChicago
Period14/08/1516/08/15
Internet address

Cite this

Mohiuddin Babu, M., & Kang, J. (2015). Challenges of Implementing Internal Marketing Orientation: Practitioners’ Point of View. In American Marketing Association (AMA) 2015 Summer Marketing Educators' Conference Proceedings: Improving Business Practice Through Marketing Insight (pp. 568-571). Chicago: American Marketing Association.