Challenges of Implementing Internal Marketing Orientation: Practitioners’ Point of View

Mujahid Mohiuddin Babu; Jikyeong Kang

Challenges of Implementing Internal Marketing Orientation: Practitioners’ Point of View

School of Marketing and Management

Asian Institute of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	American Marketing Association (AMA) 2015 Summer Marketing Educators' Conference Proceedings
Subtitle of host publication	Improving Business Practice Through Marketing Insight
Place of Publication	Chicago
Publisher	American Marketing Association
Pages	568-571
Number of pages	4
ISBN (Print)	978-1-5108-1586-5
Publication status	Published - 2015
Event	American Marketing Association (AMA) 2015 Summer Marketing Educators' Conference: Improving Business Practice Through Marketing Insight - Sheraton Chicago Hotel, Chicago, United Kingdom Duration: 14 Aug 2015 → 16 Aug 2015 https://www.ama.org/events-training/Conferences/Pages/2015-Summer-Academic-Conference.aspx

Conference

Conference	American Marketing Association (AMA) 2015 Summer Marketing Educators' Conference
Abbreviated title	AMA 2015
Country/Territory	United Kingdom
City	Chicago
Period	14/08/15 → 16/08/15
Internet address	https://www.ama.org/events-training/Conferences/Pages/2015-Summer-Academic-Conference.aspx

Cite this

Challenges of Implementing Internal Marketing Orientation : Practitioners’ Point of View. / Mohiuddin Babu, Mujahid; Kang, Jikyeong.

American Marketing Association (AMA) 2015 Summer Marketing Educators' Conference Proceedings: Improving Business Practice Through Marketing Insight. Chicago : American Marketing Association, 2015. p. 568-571.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Mohiuddin Babu, M & Kang, J 2015, Challenges of Implementing Internal Marketing Orientation: Practitioners’ Point of View. in American Marketing Association (AMA) 2015 Summer Marketing Educators' Conference Proceedings: Improving Business Practice Through Marketing Insight. American Marketing Association, Chicago, pp. 568-571, American Marketing Association (AMA) 2015 Summer Marketing Educators' Conference, Chicago, United Kingdom, 14/08/15.

@inproceedings{c6e0c76c4c19446a80b87940d18d319a,

title = "Challenges of Implementing Internal Marketing Orientation: Practitioners{\textquoteright} Point of View",

author = "{Mohiuddin Babu}, Mujahid and Jikyeong Kang",

year = "2015",

language = "English",

isbn = "978-1-5108-1586-5",

pages = "568--571",

booktitle = "American Marketing Association (AMA) 2015 Summer Marketing Educators' Conference Proceedings",

publisher = "American Marketing Association",

address = "United States",

note = "American Marketing Association (AMA) 2015 Summer Marketing Educators' Conference : Improving Business Practice Through Marketing Insight , AMA 2015 ; Conference date: 14-08-2015 Through 16-08-2015",

url = "https://www.ama.org/events-training/Conferences/Pages/2015-Summer-Academic-Conference.aspx",

}

TY - GEN

T1 - Challenges of Implementing Internal Marketing Orientation

T2 - American Marketing Association (AMA) 2015 Summer Marketing Educators' Conference

AU - Mohiuddin Babu, Mujahid

AU - Kang, Jikyeong

PY - 2015

Y1 - 2015

M3 - Conference proceeding

SN - 978-1-5108-1586-5

SP - 568

EP - 571

BT - American Marketing Association (AMA) 2015 Summer Marketing Educators' Conference Proceedings

PB - American Marketing Association

CY - Chicago

Y2 - 14 August 2015 through 16 August 2015

ER -