Challenges in halal food ecosystems: the case of the United Arab Emirates

Research output: Contribution to journalArticle

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Abstract

Purpose: The purpose of this paper is to investigate challenges in balancing interoperability, food quality and customer satisfaction in halal food supply chains. Design/methodology/approach: The study employed ethnography and grounded theory research methodologies. Research methods were ethnographic content analysis and document content analysis. The research framework encompassed a range of stakeholder groups connected with the halal food supply chain in the United Arab Emirates (UAE), focussing on Islamic jurisprudence, halal food sector analysis, import regulation compliance, halal food certification (HFC), food production, retailing and consumption. Findings: The research found that supply chain intermediaries are challenged in balancing interoperability issues around non-unified global certification standards. Consequent variability in customer confidence in halal standards was found. Research limitations/implications: This research focussed on the internal supply chain in the UAE, with future scope in HFC systems among external supplier nations and wider market research on customer perceptions of halal food integrity. Practical implications: Transferability of the findings is high; to other halal food markets in particular, as well as supply chain systems for halal products across other Islamic economy sectors, notably halal pharmaceuticals and cosmetics. Aligning the halal ecosystem with trends in healthy eating and environmentalism is also considered. Originality/value: The paper uniquely explores the halal food sector from the perspective of variant stakeholder disciplines in halal sector governance and operation. It exposes vulnerabilities in halal supply chains in a nation with one of the most demanding and diverse agri-food supply systems in the world.

Original languageEnglish
Pages (from-to)1154-1167
Number of pages14
JournalBritish Food Journal
Volume121
Issue number5
Early online date22 May 2019
DOIs
Publication statusPublished - 2019

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United Arab Emirates
Ecosystem
Food
Food Supply
ecosystems
Certification
supply chain
Research
Food Chain
certification
research methods
food supply chain
stakeholders
Cultural Anthropology
Food Analysis
Food Quality
jurisprudence
consumer satisfaction
Jurisprudence
Marketing

Bibliographical note

Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.

This document is the author’s post-print version, incorporating any revisions agreed during the peer-review process. Some differences between the published version and this version may remain and you are advised to consult the published version if you wish to cite from it.

Keywords

  • Halal food certification
  • Halal supply chain management
  • Islamic law
  • Muslim consumer behaviour
  • United Arab Emirates

ASJC Scopus subject areas

  • Food Science

Cite this

Challenges in halal food ecosystems : the case of the United Arab Emirates. / Randeree, Kasim.

In: British Food Journal, Vol. 121, No. 5, 2019, p. 1154-1167.

Research output: Contribution to journalArticle

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