Abstract
Publisher statement: This is an electronic version of an article published in the Journal of Travel and Tourism Marketing, 27 (1), 1-13. The Journal of Travel & Tourism Marketing is available online at: http://www.tandfonline.com/doi/abs/10.1080/10548400903534725
| Original language | English |
|---|---|
| Pages (from-to) | 1-13 |
| Journal | Journal of Travel & Tourism Marketing |
| Volume | 27 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2010 |
Bibliographical note
The full text of this item is not available from the repository.This is an electronic version of an article published in the Journal of Travel and Tourism Marketing, 27 (1), 1-13. The Journal of Travel & Tourism Marketing is available online at: http://www.tandfonline.com/doi/abs/10.1080/10548400903534725
Keywords
- brand image
- destination image
- destination branding
- marketing communications
- symbolic and functional brand attributes
- Dutch Caribbean
- tourism homepage
- destination logo and slogan
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