Challenges and prospects of differentiating destination brands: the case of the Dutch Caribbean islands

Marcella Daye

    Research output: Contribution to journalArticle

    24 Citations (Scopus)

    Abstract

    Publisher statement: This is an electronic version of an article published in the Journal of Travel and Tourism Marketing, 27 (1), 1-13. The Journal of Travel & Tourism Marketing is available online at: http://www.tandfonline.com/doi/abs/10.1080/10548400903534725
    Original languageEnglish
    Pages (from-to)1-13
    JournalJournal of Travel & Tourism Marketing
    Volume27
    Issue number1
    DOIs
    Publication statusPublished - 2010

    Bibliographical note

    The full text of this item is not available from the repository.
    This is an electronic version of an article published in the Journal of Travel and Tourism Marketing, 27 (1), 1-13. The Journal of Travel & Tourism Marketing is available online at: http://www.tandfonline.com/doi/abs/10.1080/10548400903534725

    Keywords

    • brand image
    • destination image
    • destination branding
    • marketing communications
    • symbolic and functional brand attributes
    • Dutch Caribbean
    • tourism homepage
    • destination logo and slogan

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