Challenges and prospects of differentiating destination brands: the case of the Dutch Caribbean islands

Marcella Daye

doi:10.1080/10548400903534725

Challenges and prospects of differentiating destination brands: the case of the Dutch Caribbean islands

Marcella Daye

Research output: Contribution to journal › Article

36 Citations (Scopus)

Abstract

Publisher statement: This is an electronic version of an article published in the Journal of Travel and Tourism Marketing, 27 (1), 1-13. The Journal of Travel & Tourism Marketing is available online at: http://www.tandfonline.com/doi/abs/10.1080/10548400903534725

Original language	English
Pages (from-to)	1-13
Journal	Journal of Travel & Tourism Marketing
Volume	27
Issue number	1
DOIs	https://doi.org/10.1080/10548400903534725
Publication status	Published - 2010

Bibliographical note

The full text of this item is not available from the repository.
This is an electronic version of an article published in the Journal of Travel and Tourism Marketing, 27 (1), 1-13. The Journal of Travel & Tourism Marketing is available online at: http://www.tandfonline.com/doi/abs/10.1080/10548400903534725

Keywords

brand image
destination image
destination branding
marketing communications
symbolic and functional brand attributes
Dutch Caribbean
tourism homepage
destination logo and slogan

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10.1080/10548400903534725

Cite this

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title = "Challenges and prospects of differentiating destination brands: the case of the Dutch Caribbean islands",

abstract = "Publisher statement: This is an electronic version of an article published in the Journal of Travel and Tourism Marketing, 27 (1), 1-13. The Journal of Travel & Tourism Marketing is available online at: http://www.tandfonline.com/doi/abs/10.1080/10548400903534725",

keywords = "brand image, destination image, destination branding, marketing communications, symbolic and functional brand attributes, Dutch Caribbean, tourism homepage, destination logo and slogan",

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note = "The full text of this item is not available from the repository. This is an electronic version of an article published in the Journal of Travel and Tourism Marketing, 27 (1), 1-13. The Journal of Travel & Tourism Marketing is available online at: http://www.tandfonline.com/doi/abs/10.1080/10548400903534725",

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PY - 2010

Y1 - 2010

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AB - Publisher statement: This is an electronic version of an article published in the Journal of Travel and Tourism Marketing, 27 (1), 1-13. The Journal of Travel & Tourism Marketing is available online at: http://www.tandfonline.com/doi/abs/10.1080/10548400903534725

KW - brand image

KW - destination image

KW - destination branding

KW - marketing communications

KW - symbolic and functional brand attributes

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KW - tourism homepage

KW - destination logo and slogan

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ER -

Challenges and prospects of differentiating destination brands: the case of the Dutch Caribbean islands

Abstract

Bibliographical note

Keywords

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Cite this