Challenges and prospects of differentiating destination brands: the case of the Dutch Caribbean islands

Marcella Daye

    Research output: Contribution to journalArticle

    22 Citations (Scopus)

    Abstract

    Publisher statement: This is an electronic version of an article published in the Journal of Travel and Tourism Marketing, 27 (1), 1-13. The Journal of Travel & Tourism Marketing is available online at: http://www.tandfonline.com/doi/abs/10.1080/10548400903534725
    Original languageEnglish
    Pages (from-to)1-13
    JournalJournal of Travel & Tourism Marketing
    Volume27
    Issue number1
    DOIs
    Publication statusPublished - 2010

    Fingerprint

    marketing
    tourism
    travel
    Destination
    Tourism marketing
    electronics

    Bibliographical note

    The full text of this item is not available from the repository.
    This is an electronic version of an article published in the Journal of Travel and Tourism Marketing, 27 (1), 1-13. The Journal of Travel & Tourism Marketing is available online at: http://www.tandfonline.com/doi/abs/10.1080/10548400903534725

    Keywords

    • brand image
    • destination image
    • destination branding
    • marketing communications
    • symbolic and functional brand attributes
    • Dutch Caribbean
    • tourism homepage
    • destination logo and slogan

    Cite this

    Challenges and prospects of differentiating destination brands: the case of the Dutch Caribbean islands. / Daye, Marcella.

    In: Journal of Travel & Tourism Marketing, Vol. 27, No. 1, 2010, p. 1-13.

    Research output: Contribution to journalArticle

    @article{c62d02f683ee49d6a839ba388a2db91b,
    title = "Challenges and prospects of differentiating destination brands: the case of the Dutch Caribbean islands",
    abstract = "Publisher statement: This is an electronic version of an article published in the Journal of Travel and Tourism Marketing, 27 (1), 1-13. The Journal of Travel & Tourism Marketing is available online at: http://www.tandfonline.com/doi/abs/10.1080/10548400903534725",
    keywords = "brand image, destination image, destination branding, marketing communications, symbolic and functional brand attributes, Dutch Caribbean, tourism homepage, destination logo and slogan",
    author = "Marcella Daye",
    note = "The full text of this item is not available from the repository. This is an electronic version of an article published in the Journal of Travel and Tourism Marketing, 27 (1), 1-13. The Journal of Travel & Tourism Marketing is available online at: http://www.tandfonline.com/doi/abs/10.1080/10548400903534725",
    year = "2010",
    doi = "10.1080/10548400903534725",
    language = "English",
    volume = "27",
    pages = "1--13",
    journal = "Journal of Travel and Tourism Marketing",
    issn = "1054-8408",
    publisher = "Taylor & Francis",
    number = "1",

    }

    TY - JOUR

    T1 - Challenges and prospects of differentiating destination brands: the case of the Dutch Caribbean islands

    AU - Daye, Marcella

    N1 - The full text of this item is not available from the repository. This is an electronic version of an article published in the Journal of Travel and Tourism Marketing, 27 (1), 1-13. The Journal of Travel & Tourism Marketing is available online at: http://www.tandfonline.com/doi/abs/10.1080/10548400903534725

    PY - 2010

    Y1 - 2010

    N2 - Publisher statement: This is an electronic version of an article published in the Journal of Travel and Tourism Marketing, 27 (1), 1-13. The Journal of Travel & Tourism Marketing is available online at: http://www.tandfonline.com/doi/abs/10.1080/10548400903534725

    AB - Publisher statement: This is an electronic version of an article published in the Journal of Travel and Tourism Marketing, 27 (1), 1-13. The Journal of Travel & Tourism Marketing is available online at: http://www.tandfonline.com/doi/abs/10.1080/10548400903534725

    KW - brand image

    KW - destination image

    KW - destination branding

    KW - marketing communications

    KW - symbolic and functional brand attributes

    KW - Dutch Caribbean

    KW - tourism homepage

    KW - destination logo and slogan

    U2 - 10.1080/10548400903534725

    DO - 10.1080/10548400903534725

    M3 - Article

    VL - 27

    SP - 1

    EP - 13

    JO - Journal of Travel and Tourism Marketing

    JF - Journal of Travel and Tourism Marketing

    SN - 1054-8408

    IS - 1

    ER -