Challenges and opportunities of new retail horizons in emerging markets: the case of a rising coffee culture in China

Jennifer Ferreira; Carlos Ferreira

doi:10.1016/j.bushor.2018.06.001

Challenges and opportunities of new retail horizons in emerging markets: the case of a rising coffee culture in China

Jennifer Ferreira
, Carlos Ferreira

Research output: Contribution to journal › Article › peer-review

45 Citations (Scopus)

4717 Downloads (Pure)

Abstract

Economic growth and a rising middle class consumer base make emerging markets an attractive prospect for many international businesses. Changing patterns of retail in these countries present opportunities for business expansion that many are keen to capitalise on, but also challenges for reaching their ambitions. This paper examines the growth of the coffee shop industry in China, considering its key features dynamics and drivers, in order to address questions about successful retail expansion in emerging markets. It aims to explore how changing consumer cultures have contributed to a rapidly growing industry, what strategies businesses have used to enter the market and maintain growth, as well as considerations for potential retail success in the future.

Original language	English
Pages (from-to)	783-796
Number of pages	14
Journal	Business Horizons
Volume	61
Issue number	5
Early online date	26 Jul 2018
DOIs	https://doi.org/10.1016/j.bushor.2018.06.001
Publication status	Published - Sept 2018

Bibliographical note

NOTICE: this is the author’s version of a work that was accepted for publication in Business Horizons. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Business Horizons.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

Keywords

emerging market
retail
China
coffee
consumer culture

Access to Document

10.1016/j.bushor.2018.06.001

Ferreira_Ferreira_Challenges_Opportunities_Business_HorizonsAccepted author manuscript, 817 KBLicence: CC BY-NC-ND

Cite this

@article{b13aaae497bf488795e2a92069ec7f4b,

title = "Challenges and opportunities of new retail horizons in emerging markets: the case of a rising coffee culture in China",

abstract = "Economic growth and a rising middle class consumer base make emerging markets an attractive prospect for many international businesses. Changing patterns of retail in these countries present opportunities for business expansion that many are keen to capitalise on, but also challenges for reaching their ambitions. This paper examines the growth of the coffee shop industry in China, considering its key features dynamics and drivers, in order to address questions about successful retail expansion in emerging markets. It aims to explore how changing consumer cultures have contributed to a rapidly growing industry, what strategies businesses have used to enter the market and maintain growth, as well as considerations for potential retail success in the future. ",

keywords = "emerging market, retail, China, coffee, consumer culture",

author = "Jennifer Ferreira and Carlos Ferreira",

note = "NOTICE: this is the author{\textquoteright}s version of a work that was accepted for publication in Business Horizons. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Business Horizons.",

year = "2018",

month = sep,

doi = "10.1016/j.bushor.2018.06.001",

language = "English",

volume = "61",

pages = "783--796",

journal = "Business Horizons",

issn = "1873-6068",

publisher = "Elsevier",

number = "5",

}

TY - JOUR

T1 - Challenges and opportunities of new retail horizons in emerging markets: the case of a rising coffee culture in China

AU - Ferreira, Jennifer

AU - Ferreira, Carlos

N1 - NOTICE: this is the author’s version of a work that was accepted for publication in Business Horizons. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Business Horizons.

PY - 2018/9

Y1 - 2018/9

N2 - Economic growth and a rising middle class consumer base make emerging markets an attractive prospect for many international businesses. Changing patterns of retail in these countries present opportunities for business expansion that many are keen to capitalise on, but also challenges for reaching their ambitions. This paper examines the growth of the coffee shop industry in China, considering its key features dynamics and drivers, in order to address questions about successful retail expansion in emerging markets. It aims to explore how changing consumer cultures have contributed to a rapidly growing industry, what strategies businesses have used to enter the market and maintain growth, as well as considerations for potential retail success in the future.

AB - Economic growth and a rising middle class consumer base make emerging markets an attractive prospect for many international businesses. Changing patterns of retail in these countries present opportunities for business expansion that many are keen to capitalise on, but also challenges for reaching their ambitions. This paper examines the growth of the coffee shop industry in China, considering its key features dynamics and drivers, in order to address questions about successful retail expansion in emerging markets. It aims to explore how changing consumer cultures have contributed to a rapidly growing industry, what strategies businesses have used to enter the market and maintain growth, as well as considerations for potential retail success in the future.

KW - emerging market

KW - retail

KW - China

KW - coffee

KW - consumer culture

UR - https://www.scopus.com/pages/publications/85050375557

U2 - 10.1016/j.bushor.2018.06.001

DO - 10.1016/j.bushor.2018.06.001

M3 - Article

SN - 1873-6068

VL - 61

SP - 783

EP - 796

JO - Business Horizons

JF - Business Horizons

IS - 5

ER -

Challenges and opportunities of new retail horizons in emerging markets: the case of a rising coffee culture in China

Abstract

Bibliographical note

UN SDGs

Keywords

Access to Document

Other files and links

Fingerprint

Cite this