Case study: Game design thinking as a strategy for community engagement in a rural indigenous village

Jacey Lynn Minoi, John Phoa, Fitri Mohamad, Sylvester Arnab, L. Morini, T. Lim, J. Beaufoy, S. Clarke

    Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review


    This paper presents the formulated ‘play-to-engage’ model for community engagement that incorporates factors in cultural protocols and the game design thinking approach. The model was experimented in an indigenous rural village in Borneo. Engagement was done with a group of indigenous community leaders, teachers and indigenous students from the village. It is a known fact that all indigenous cultures have overwhelming cultural protocols and rural custom practices for researchers to adhere to and follow. Since game is a universal language, the creation of a trustworthy partnership between the community and researchers was made easier using play during the engagement process. Incorporating a fun gameplay approach could also be a solution to thrive on reflection and creativity of those individuals in capturing the needs of the study. The outcome of the engagement was positive and the communities’ needs, issues, experiences and motivation were collected during the play.

    Original languageEnglish
    Title of host publicationProceedings of the 12th European Conference on Game-Based Learning, ECGBL 2018
    EditorsMelanie Ciussi
    PublisherDechema e.V.
    Number of pages11
    ISBN (Electronic)9781911218999
    Publication statusPublished - 1 Jan 2018
    Event12th European Conference on Game Based Learning, ECGBL 2018 - Skema Business School, Sophia Antipolis, France
    Duration: 4 Oct 20185 Oct 2018
    Conference number: 12

    Publication series

    ISSN (Print)2049-0992


    Conference12th European Conference on Game Based Learning, ECGBL 2018
    Abbreviated titleECGBL
    CitySophia Antipolis
    Internet address


    • Cultural protocol
    • Game design thinking for community engagement
    • Play-to-engage

    ASJC Scopus subject areas

    • Artificial Intelligence
    • Computer Graphics and Computer-Aided Design
    • Computer Networks and Communications
    • Human-Computer Interaction
    • Software
    • Control and Systems Engineering
    • Education


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