Capturing opportunities for business and innovation in knowledge intensive services

Judy Matthews, Roxanne Zolin, Sukanlaya Sawang

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review


Research on opportunity has been extensively studied in contexts of new firm or new venture creation (Choi Shepherd, 2004; Mullins Forlani, 2005; Ozgen Baron, 2007) where start-ups and new ventures use both opportunity discovery and opportunity creation (Alvarez Barney 2005, 2007). Less research is found on examining the relationship between opportunity and innovation in existing firms (with Drucker (1985) an exception). In large firms, opportunity recognition has been analysed in terms of antecedent conditions, elements and outcomes (Ireland, Covin Kuratko, 2009), but to date less attention has been given to how small and medium enterprises capture and use opportunities to remain competitive. Little research has been carried out regarding how smaller firms use opportunities to create new business with existing customers or use technological advances with new customers to create new economic activity, growth and competitive advantage. This study presents findings from a comparative case analysis of 20 diverse firms in the spatial information industry and identifies constructs associated with identifying opportunities that lead to better business performance and firm level innovation.
Original languageEnglish
Title of host publication73rd Annual Meeting of the Academy of Management
Subtitle of host publicationCapitalism in Question
EditorsL. Toombs
Number of pages30
Publication statusPublished - 2013
Event73rd Annual Meeting of the Academy of Management: Capitalism in Question - Lake Buena Vista, Orlando, United States
Duration: 9 Aug 201313 Aug 2013
Conference number: 73


Conference73rd Annual Meeting of the Academy of Management
Country/TerritoryUnited States
Internet address


  • Opportunity Identification
  • Innovation
  • Corporate entrepreneurship


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