Abstract
Research on opportunity has been extensively studied in contexts of new firm or new venture creation (Choi Shepherd, 2004; Mullins Forlani, 2005; Ozgen Baron, 2007) where start-ups and new ventures use both opportunity discovery and opportunity creation (Alvarez Barney 2005, 2007). Less research is found on examining the relationship between opportunity and innovation in existing firms (with Drucker (1985) an exception). In large firms, opportunity recognition has been analysed in terms of antecedent conditions, elements and outcomes (Ireland, Covin Kuratko, 2009), but to date less attention has been given to how small and medium enterprises capture and use opportunities to remain competitive. Little research has been carried out regarding how smaller firms use opportunities to create new business with existing customers or use technological advances with new customers to create new economic activity, growth and competitive advantage. This study presents findings from a comparative case analysis of 20 diverse firms in the spatial information industry and identifies constructs associated with identifying opportunities that lead to better business performance and firm level innovation.
| Original language | English |
|---|---|
| Title of host publication | 73rd Annual Meeting of the Academy of Management |
| Subtitle of host publication | Capitalism in Question |
| Editors | L. Toombs |
| Number of pages | 30 |
| Publication status | Published - 2013 |
| Event | 73rd Annual Meeting of the Academy of Management: Capitalism in Question - Lake Buena Vista, Orlando, United States Duration: 9 Aug 2013 → 13 Aug 2013 Conference number: 73 http://aom.org/Events/2013-Annual-Meeting-of-the-Academy-of-Management.aspx |
Conference
| Conference | 73rd Annual Meeting of the Academy of Management |
|---|---|
| Country/Territory | United States |
| City | Orlando |
| Period | 9/08/13 → 13/08/13 |
| Internet address |
Keywords
- Opportunity Identification
- Innovation
- Corporate entrepreneurship
