Capabilities and influencing factors: for Innovation Management success as companies grow

Robert L. Williams Jr., Maktoba Omar, Michael Lewrick

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Abstract

Until now there have been no conclusive answers as to the optimal management of innovation. This paper provides broad research on innovation capabilities in different performance levels and business maturity phases, to explore innovation and business success in the transition process from a start-up phase to a mature phase of a companies’ life.The final findings depict a snapshot of the complexity of the correlation of capabilities and innovation success, from which it is possible to depict a pattern for innovation and business success.
Original languageEnglish
Title of host publicationProceedings of Academy of Marketing – Catching the Technology wave
PublisherAcademy of Marketing
ISBN (Print)9780854329472
Publication statusPublished - 2 Jul 2012
Externally publishedYes
EventAcademy of Marketing Conference 2012: Marketing: catching the technology wave - Southampton, United Kingdom
Duration: 2 Jul 20125 Jul 2012
https://www.academyofmarketing.org/conference/conference-history/conference-2012/

Conference

ConferenceAcademy of Marketing Conference 2012
CountryUnited Kingdom
CitySouthampton
Period2/07/125/07/12
Internet address

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  • Cite this

    Williams Jr., R. L., Omar, M., & Lewrick, M. (2012). Capabilities and influencing factors: for Innovation Management success as companies grow. In Proceedings of Academy of Marketing – Catching the Technology wave Academy of Marketing.