Until now there have been no conclusive answers as to the optimal management of innovation. This paper provides broad research on innovation capabilities in different performance levels and business maturity phases, to explore innovation and business success in the transition process from a start-up phase to a mature phase of a companies’ life.The final findings depict a snapshot of the complexity of the correlation of capabilities and innovation success, from which it is possible to depict a pattern for innovation and business success.
|Title of host publication||Proceedings of Academy of Marketing – Catching the Technology wave|
|Publisher||Academy of Marketing|
|Publication status||Published - 2 Jul 2012|
|Event||Academy of Marketing Conference 2012: Marketing: catching the technology wave - Southampton, United Kingdom|
Duration: 2 Jul 2012 → 5 Jul 2012
|Conference||Academy of Marketing Conference 2012|
|Period||2/07/12 → 5/07/12|