Can the UK Secure a Reputation for Delivering a Great Olympic Games? Or Have Mega-events Become Too Risky?

Research output: Contribution to journalArticle

Abstract

The challenges that face mega-events are by their nature so overwhelming that it is practically impossible to avert every reputational threat. A small number of Olympic games have nonetheless demonstrated successful outcomes, profitability and medium to long- term sustainable infrastructure development. These successful examples demonstrate that for the host city of an olympics event, there is potential to achieve lasting social and economic gains.
Original languageEnglish
Pages (from-to)9-9
Number of pages1
JournalReputation
Issue number4
Publication statusPublished - 2012

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