Can Companies Build Relationships via Permission-based Mobile Marketing?

Julia Tyrrell, Manvinder Kalsi

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2009
EventAcademy of Marketing Conference: Putting Marketing in its Place - Leeds Metropolitan University, Leeds, United Kingdom
Duration: 7 Jul 20099 Jul 2009

Conference

ConferenceAcademy of Marketing Conference
CountryUnited Kingdom
CityLeeds
Period7/07/099/07/09

Cite this

Tyrrell, J., & Kalsi, M. (2009). Can Companies Build Relationships via Permission-based Mobile Marketing?. Paper presented at Academy of Marketing Conference, Leeds, United Kingdom.