Can Companies Build Relationships via Permission-based Mobile Marketing?

Julia Tyrrell, Manvinder Kalsi

    Research output: Contribution to conference › Paper › peer-review

    Original languageEnglish
    Publication statusPublished - 2009
    EventAcademy of Marketing Conference: Putting Marketing in its Place - Leeds Metropolitan University, Leeds, United Kingdom
    Duration: 7 Jul 2009 → 9 Jul 2009

    Conference

    ConferenceAcademy of Marketing Conference
    Country/TerritoryUnited Kingdom
    CityLeeds
    Period7/07/09 → 9/07/09

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