Can Companies Build Relationships via Permission-based Mobile Marketing?

Julia Tyrrell, Manvinder Kalsi

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2009
EventAcademy of Marketing Conference: Putting Marketing in its Place - Leeds Metropolitan University, Leeds, United Kingdom
Duration: 7 Jul 20099 Jul 2009

Conference

ConferenceAcademy of Marketing Conference
CountryUnited Kingdom
CityLeeds
Period7/07/099/07/09

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