Buying impulsiveness of affordable luxury? Revised S-O-R model

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	European Journal of Marketing
Publication status	Unpublished - 2 Jul 2019

Cite this

@article{33c8b15b679b40a7af16fc5bca6bca65,

title = "Buying impulsiveness of affordable luxury? Revised S-O-R model",

author = "Dongmei Cao and Maureen Meadows and Donna Wong",

year = "2019",

month = jul,

day = "2",

language = "English",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Publishing",

}