Buyer seller relationships in the UK insurance market: is this the key competitive advantage?

Harjit Sekhon, C. Kennington

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)207-214
JournalJournal of Financial Services Marketing
Volume5
Issue number3
DOIs
Publication statusPublished - Apr 2001

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Keywords

  • banking
  • buyer and seller relationships
  • customer relationships
  • financial marketing
  • insurance
  • pensions
  • relationship marketing
  • services marketing

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