Business-to-Business Supplier-Customer Relationship Value Creation

Alexandre Metreveli, Fred Lemke, Beverly Wagner

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - Sep 2014
Event22nd International Colloquium on Relationship Marketing: Sustainable Relationships: Myth or Reality? - Newcastle upon Tyne, United Kingdom
Duration: 8 Sep 201410 Sep 2014
Conference number: 22
https://conferences.ncl.ac.uk/icrm2014/

Conference

Conference22nd International Colloquium on Relationship Marketing
Abbreviated titleICRM
CountryUnited Kingdom
CityNewcastle upon Tyne
Period8/09/1410/09/14
Internet address

Cite this

Metreveli, A., Lemke, F., & Wagner, B. (2014). Business-to-Business Supplier-Customer Relationship Value Creation. Paper presented at 22nd International Colloquium on Relationship Marketing, Newcastle upon Tyne, United Kingdom.