Business modelling - a practice by nascent entrepreneurs?

Inge Hill

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review


This article discusses an application of practice theory to business models, explaining business modelling as a practice for successful venture development. Rooted in applications of Bourdieu’s and Giddens’ practice theory concepts and a process-relational approach, the article deconstructs business model development in new venture creation processes. The study develops theoretical underpinning for daily strategising and reconceptualises “business model” to be able to map what entrepreneurs are doing. Drawing on narrative analysis and case studies with three UK service business start-ups the article explores how daily strategising can be seen as re-modelling doing business. The discussion explores business modelling as the alternative dynamic view to a business model. Implications for theory and research are discussed in light of building more sustainable high performance new organisations in uncertain times.
Original languageEnglish
Title of host publicationBAM2019 Proceedings
PublisherBritish Academy of Management
Number of pages5
ISBN (Electronic)978-0-9956413-2-7
Publication statusPublished - 3 Sept 2019
EventBritish Academy of Management Conference 2019 - Aston University, Birmingham, United Kingdom
Duration: 3 Sept 20195 Sept 2019


ConferenceBritish Academy of Management Conference 2019
Abbreviated titleBAM Conference 2019
Country/TerritoryUnited Kingdom
Internet address


  • Business model
  • practice
  • strategy as practice
  • entrepreneurship as practice

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management


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