Business model innovation themes of emerging market enterprises: Evidence in China

Xingwu Luo; Dongmei Cao; Benny Tjahjono; Abiodun Adegbile

doi:10.1016/j.jbusres.2021.10.080

Business model innovation themes of emerging market enterprises: Evidence in China

Xingwu Luo, Dongmei Cao, Benny Tjahjono, Abiodun Adegbile

School of Strategy and Leadership

Zhejiang University of Finance and Economics

Research output: Contribution to journal › Article › peer-review

9 Citations (Scopus)

137 Downloads (Pure)

Abstract

Business model innovation (BMI) is an important carrier for the rapid growth of emerging market enterprises. Yet, the role of the institutional context in BMI themes has seemingly received little attention in the literature. This study aims to conceptualise the BMI themes by integrating the business model theory with institutional attributes of BMI. Drawing on the literature, we propose two BMI themes – pioneering and perfecting, where pioneering BMI creates new market rules and perfecting BMI improves existing transaction rules. Following three sequential studies, we developed and empirically validated the scales of the two themes using two separate primary datasets collected in China. The results suggest that both transactional innovation and legitimacy building are critical to BMI in the emerging market. We contribute to the BMI theory by incorporating institutional attributes to the BMI themes, which allows a better understanding of the BMI activities of emerging market enterprises.

Original language	English
Pages (from-to)	1619-1630
Number of pages	12
Journal	Journal of Business Research
Volume	139
Early online date	11 Nov 2021
DOIs	https://doi.org/10.1016/j.jbusres.2021.10.080
Publication status	Published - Feb 2022

Bibliographical note

Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.

This document is the author’s post-print version, incorporating any revisions agreed during the peer-review process. Some differences between the published version and this version may remain and you are advised to consult the published version if you wish to cite from it.

Funder

The work was funded by the Ministry of Education of the People’s Republic of China (19YJA630052), the General Project for Natural Science Foundation of Zhejiang Province in China ( LY19G020008 ), and the Post-funding Project for the National Social Science Fund of China ( 19FGLB015 ).

Keywords

Business model innovation (BMI)
Emerging market enterprise
Innovation theme
Legitimacy

ASJC Scopus subject areas

Marketing

Access to Document

10.1016/j.jbusres.2021.10.080

Post-PrintAccepted author manuscript, 1.52 MBLicence: CC BY-NC-ND

Cite this

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Business model innovation themes of emerging market enterprises: Evidence in China

Abstract

Bibliographical note

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Keywords

ASJC Scopus subject areas

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