Business Case for Corporate Social Responsibility In Emerging Economies? An Exploratory Empirical Study of The South African Business Context.

David Coldwell, Tasneem Joosub

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Citation (Scopus)


Purpose: To examine the business case for corporate social responsibility (CSR) in the South African context.

Methodology: A cross-sectional correlation research design involving quantitative and qualitative data.

Findings: The findings lend general support for the utility of business case oriented CSR strategic applications in the South African business context.

Research limitations: The small samples using accountancy students and high CSR performing companies restricted the generalizability of the findings. Also, the links between respondents' propensity to purchase and actual purchasing behavior remained undetermined.

Contribution: The chapter provides an empirically validated model measuring associations between individual perceptions of actual and expected CSP configurations with predilections to purchase products from a sample of high profile CSR multinational South African companies.

Practical implications: The results suggest the model's cogency and lend general support to the utility of the business case strategy in the South African business context by showing associations between CSR company profiles and respondents' intentions to purchase their goods and services.

Social implications: The importance of CSR in providing social benefits in South African communities is reinforced by its strategic importance in offering business benefits to companies that invest in its implementation.

Originality/value of chapter: Development and empirical verification of a novel conceptual model in the South African business context.

Original languageEnglish
Title of host publicationCritical Studies on Corporate Responsibility, Governance and Sustainability
EditorsGabriel Eweje
PublisherEmerald Group Publishing Limited
Number of pages26
ISBN (Electronic)978-1-78441-151-0
ISBN (Print)978-1-78441-152-7
Publication statusPublished - 2014


  • Business case
  • Corporate social performance
  • Corporate social responsibility
  • Strategic management

ASJC Scopus subject areas

  • Business, Management and Accounting(all)


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