Building Organizational Multicultural Competence for Sustainable Advantage in Multicultural Marketplaces

Eva Kipnis, Catherine Demangeot, Chris Pullig, Marylyn Carrigan

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationEMAC 2017 Conference Proceedings, 46th EMAC Annual Conference
Publication statusPublished - 2017
Event46th EMAC Annual Conference: Leaving Footprints - University of Groningen, Groningen , Netherlands
Duration: 23 May 201726 May 2017
Conference number: 46
http://www.emac-online.org/r/default.asp?iId=FMHGKF

Conference

Conference46th EMAC Annual Conference
Abbreviated titleEMAC2017
CountryNetherlands
CityGroningen
Period23/05/1726/05/17
Internet address

Cite this

Kipnis, E., Demangeot, C., Pullig, C., & Carrigan, M. (2017). Building Organizational Multicultural Competence for Sustainable Advantage in Multicultural Marketplaces. In EMAC 2017 Conference Proceedings, 46th EMAC Annual Conference