Building and enhancing customer experience using an Omni-channel approach

Ellie Hickman

Building and enhancing customer experience using an Omni-channel approach

Ellie Hickman

Research output: Contribution to conference › Poster

Original language	English
Publication status	Published - 10 Jul 2014
Event	Academy of Marketing Conference 2014: Marketing dimensions: people, places and spaces - Bournemouth University, Bournemouth, United Kingdom Duration: 7 Jul 2014 → 10 Jul 2014 https://www.academyofmarketing.org/conference/conference-history/conference-2014/

Conference

Conference	Academy of Marketing Conference 2014
Abbreviated title	AOM2014
Country/Territory	United Kingdom
City	Bournemouth
Period	7/07/14 → 10/07/14
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2014/

Cite this

@conference{4a5360bcfd834b27a8b6a0f488a0233a,

title = "Building and enhancing customer experience using an Omni-channel approach",

author = "Ellie Hickman",

year = "2014",

month = jul,

day = "10",

language = "English",

note = "Academy of Marketing Conference 2014 : Marketing dimensions: people, places and spaces, AOM2014 ; Conference date: 07-07-2014 Through 10-07-2014",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2014/",

}