Building and enhancing customer experience using an Omni-channel approach

Ellie Hickman

    Research output: Contribution to conferencePoster

    Original languageEnglish
    Publication statusPublished - 10 Jul 2014
    EventAcademy of Marketing Conference 2014: Marketing dimensions: people, places and spaces - Bournemouth University, Bournemouth, United Kingdom
    Duration: 7 Jul 201410 Jul 2014

    Conference

    ConferenceAcademy of Marketing Conference 2014
    Abbreviated titleAOM2014
    CountryUnited Kingdom
    CityBournemouth
    Period7/07/1410/07/14

    Cite this

    Hickman, E. (2014). Building and enhancing customer experience using an Omni-channel approach. Poster session presented at Academy of Marketing Conference 2014, Bournemouth, United Kingdom.

    Building and enhancing customer experience using an Omni-channel approach. / Hickman, Ellie.

    2014. Poster session presented at Academy of Marketing Conference 2014, Bournemouth, United Kingdom.

    Research output: Contribution to conferencePoster

    Hickman, E 2014, 'Building and enhancing customer experience using an Omni-channel approach' Academy of Marketing Conference 2014, Bournemouth, United Kingdom, 7/07/14 - 10/07/14, .
    Hickman E. Building and enhancing customer experience using an Omni-channel approach. 2014. Poster session presented at Academy of Marketing Conference 2014, Bournemouth, United Kingdom.
    Hickman, Ellie. / Building and enhancing customer experience using an Omni-channel approach. Poster session presented at Academy of Marketing Conference 2014, Bournemouth, United Kingdom.
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    language = "English",
    note = "Academy of Marketing Conference 2014 : Marketing dimensions: people, places and spaces, AOM2014 ; Conference date: 07-07-2014 Through 10-07-2014",

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    TY - CONF

    T1 - Building and enhancing customer experience using an Omni-channel approach

    AU - Hickman, Ellie

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    ER -