Brands: The New Costars in Bollywood

Anvita Kumar

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Bodyguard, a 2011 Bollywood blockbuster earned a record Rs 22 crore net (US$3.7million) as first day collections. The movie boasts of popular Indian stars, Salman Khan and Kareena Kapoor. However, they are not the only co-stars. The film also offers screen time to a number of brands such as the Audi Q7 car, Tupperware, Blackberry and Sony Vaio notebook.

Don’t forget to catch the Audi Q7 starring alongside Salman Khan in Bodyguard.
—tweet by Audi India
Original languageEnglish
Title of host publicationMarketing Cases from Emerging Markets
EditorsDilip S. Mutum, Sanjit Kumar Roy, Eva Kipnis
Place of PublicationHeidelberg
PublisherSpringer
Pages41-44
Number of pages4
ISBN (Electronic) 9783642368615
ISBN (Print)9783662511237, 9783642368608
DOIs
Publication statusPublished - 3 Sep 2013

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  • Cite this

    Kumar, A. (2013). Brands: The New Costars in Bollywood. In D. S. Mutum, S. Kumar Roy, & E. Kipnis (Eds.), Marketing Cases from Emerging Markets (pp. 41-44). Heidelberg: Springer. https://doi.org/10.1007/978-3-642-36861-5_8