Brands: The New Costars in Bollywood

Anvita Kumar

doi:10.1007/978-3-642-36861-5_8

Brands: The New Costars in Bollywood

Anvita Kumar

School of Marketing and Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Abstract

Bodyguard, a 2011 Bollywood blockbuster earned a record Rs 22 crore net (US$3.7million) as first day collections. The movie boasts of popular Indian stars, Salman Khan and Kareena Kapoor. However, they are not the only co-stars. The film also offers screen time to a number of brands such as the Audi Q7 car, Tupperware, Blackberry and Sony Vaio notebook.

Don’t forget to catch the Audi Q7 starring alongside Salman Khan in Bodyguard.
—tweet by Audi India

Original language	English
Title of host publication	Marketing Cases from Emerging Markets
Editors	Dilip S. Mutum, Sanjit Kumar Roy, Eva Kipnis
Place of Publication	Heidelberg
Publisher	Springer
Pages	41-44
Number of pages	4
ISBN (Electronic)	9783642368615
ISBN (Print)	9783662511237, 9783642368608
DOIs	https://doi.org/10.1007/978-3-642-36861-5_8
Publication status	Published - 3 Sept 2013

Access to Document

10.1007/978-3-642-36861-5_8

Cite this

@inbook{85345d21ff2141aaaf6d8dd2e380b470,

title = "Brands: The New Costars in Bollywood",

abstract = "Bodyguard, a 2011 Bollywood blockbuster earned a record Rs 22 crore net (US$3.7million) as first day collections. The movie boasts of popular Indian stars, Salman Khan and Kareena Kapoor. However, they are not the only co-stars. The film also offers screen time to a number of brands such as the Audi Q7 car, Tupperware, Blackberry and Sony Vaio notebook.Don{\textquoteright}t forget to catch the Audi Q7 starring alongside Salman Khan in Bodyguard.—tweet by Audi India ",

author = "Anvita Kumar",

year = "2013",

month = sep,

day = "3",

doi = "10.1007/978-3-642-36861-5_8",

language = "English",

isbn = "9783662511237",

pages = "41--44",

editor = "Mutum, {Dilip S.} and {Kumar Roy}, Sanjit and Eva Kipnis",

booktitle = "Marketing Cases from Emerging Markets",

publisher = "Springer",

address = "United Kingdom",

}

TY - CHAP

T1 - Brands

T2 - The New Costars in Bollywood

AU - Kumar, Anvita

PY - 2013/9/3

Y1 - 2013/9/3

N2 - Bodyguard, a 2011 Bollywood blockbuster earned a record Rs 22 crore net (US$3.7million) as first day collections. The movie boasts of popular Indian stars, Salman Khan and Kareena Kapoor. However, they are not the only co-stars. The film also offers screen time to a number of brands such as the Audi Q7 car, Tupperware, Blackberry and Sony Vaio notebook.Don’t forget to catch the Audi Q7 starring alongside Salman Khan in Bodyguard.—tweet by Audi India

AB - Bodyguard, a 2011 Bollywood blockbuster earned a record Rs 22 crore net (US$3.7million) as first day collections. The movie boasts of popular Indian stars, Salman Khan and Kareena Kapoor. However, they are not the only co-stars. The film also offers screen time to a number of brands such as the Audi Q7 car, Tupperware, Blackberry and Sony Vaio notebook.Don’t forget to catch the Audi Q7 starring alongside Salman Khan in Bodyguard.—tweet by Audi India

UR - http://www.springer.com/gb/book/9783642368608#aboutBook

U2 - 10.1007/978-3-642-36861-5_8

DO - 10.1007/978-3-642-36861-5_8

M3 - Chapter

SN - 9783662511237

SN - 9783642368608

SP - 41

EP - 44

BT - Marketing Cases from Emerging Markets

A2 - Mutum, Dilip S.

A2 - Kumar Roy, Sanjit

A2 - Kipnis, Eva

PB - Springer

CY - Heidelberg

ER -

Brands: The New Costars in Bollywood

Abstract

Access to Document

Other files and links

Fingerprint

Cite this