|Publication status||Published - May 2007|
|Event||European Academy of Marketing Conference - Reykjavik, Iceland|
Duration: 22 May 2007 → 25 May 2007
|Conference||European Academy of Marketing Conference|
|Period||22/05/07 → 25/05/07|
Tyrrell, J., & Doster, L. (2007). Brands in the Classroom – The Parents View, 36th European Marketing Academy Conference, Reykjavik, Iceland.. Paper presented at European Academy of Marketing Conference, Reykjavik, Iceland.