Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Eva Kipnis, A.J. Broderick, C. Demangeot, N.R. Adkins, N.S. Ferguson, G.R. Henderson, G. Johnson, J.M. Mandiberg, R.D. Mueller, C. Pullig, A. Roy, M.A. Zúñiga

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32 Citations (Scopus)
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Business & Economics