Brand Soul – The Renaming Principles of a Service Organization

Maktoba Omar, Robert L. Williams Jr.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Annual London Business Research Conference, 6th Imperial College, London, UK, July, 2011
Publication status	Published - 11 Jul 2011
Externally published	Yes
Event	6th Annual London Business Research Conference - London, United Kingdom Duration: 11 Jul 2011 → 12 Jul 2011

Conference	6th Annual London Business Research Conference
Country/Territory	United Kingdom
City	London
Period	11/07/11 → 12/07/11

Cite this

@inproceedings{40089de10cb64cd59e4595fba4201f12,

title = "Brand Soul – The Renaming Principles of a Service Organization",

author = "Maktoba Omar and {Williams Jr.}, {Robert L.}",

year = "2011",

month = jul,

day = "11",

language = "English",

booktitle = "Annual London Business Research Conference, 6th Imperial College, London, UK, July, 2011",

note = "6th Annual London Business Research Conference ; Conference date: 11-07-2011 Through 12-07-2011",

}

TY - GEN

T1 - Brand Soul – The Renaming Principles of a Service Organization

AU - Omar, Maktoba

AU - Williams Jr., Robert L.

PY - 2011/7/11

Y1 - 2011/7/11

M3 - Conference proceeding

BT - Annual London Business Research Conference, 6th Imperial College, London, UK, July, 2011

T2 - 6th Annual London Business Research Conference

Y2 - 11 July 2011 through 12 July 2011

ER -