Brand Soul – The Renaming Principles of a Service Organization

Maktoba Omar, Robert L. Williams Jr.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationAnnual London Business Research Conference, 6th Imperial College, London, UK, July, 2011
Publication statusPublished - 11 Jul 2011
Externally publishedYes
Event6th Annual London Business Research Conference - London, United Kingdom
Duration: 11 Jul 201112 Jul 2011

Conference

Conference6th Annual London Business Research Conference
CountryUnited Kingdom
CityLondon
Period11/07/1112/07/11

Cite this

Omar, M., & Williams Jr., R. L. (2011). Brand Soul – The Renaming Principles of a Service Organization. In Annual London Business Research Conference, 6th Imperial College, London, UK, July, 2011