Brand Soul – The Renaming Principles of a Service Organization

Maktoba Omar, Robert L. Williams Jr.

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publicationAnnual London Business Research Conference, 6th Imperial College, London, UK, July, 2011
Publication statusPublished - 11 Jul 2011
Externally publishedYes
Event6th Annual London Business Research Conference - London, United Kingdom
Duration: 11 Jul 201112 Jul 2011


Conference6th Annual London Business Research Conference
Country/TerritoryUnited Kingdom

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