Brand Risk Intelligence – New Brand Development Drivers in a Satiated Consumer Marketplace

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Proceedings of Academy of Marketing, Reflective Marketing in a Material World
Publisher	Robert Gordon University
ISBN (Print)	978-1901085945
Publication status	Published - 7 Jul 2008
Externally published	Yes
Event	Academy of Marketing Annual Conference: Reflective Marketing in a Material World - Aberdeen, United Kingdom Duration: 8 Jul 2008 → 10 Jul 2008

Conference	Academy of Marketing Annual Conference
Abbreviated title	AM 2008
Country/Territory	United Kingdom
City	Aberdeen
Period	8/07/08 → 10/07/08

Cite this

@inproceedings{7385528854204eaba968a4723da6851f,

title = "Brand Risk Intelligence – New Brand Development Drivers in a Satiated Consumer Marketplace",

author = "Maktoba Omar and Danilo Hamann and \{Williams Jr.\}, \{Robert L.\}",

year = "2008",

month = jul,

day = "7",

language = "English",

isbn = " 978-1901085945",

booktitle = "Proceedings of Academy of Marketing, Reflective Marketing in a Material World",

publisher = "Robert Gordon University",

address = "United Kingdom",

note = "Academy of Marketing Annual Conference : Reflective Marketing in a Material World, AM 2008 ; Conference date: 08-07-2008 Through 10-07-2008",

}

TY - GEN

T1 - Brand Risk Intelligence – New Brand Development Drivers in a Satiated Consumer Marketplace

AU - Omar, Maktoba

AU - Hamann, Danilo

AU - Williams Jr., Robert L.

PY - 2008/7/7

Y1 - 2008/7/7

M3 - Conference proceeding

SN - 978-1901085945

BT - Proceedings of Academy of Marketing, Reflective Marketing in a Material World

PB - Robert Gordon University

T2 - Academy of Marketing Annual Conference

Y2 - 8 July 2008 through 10 July 2008

ER -