Brand Risk Intelligence – New Brand Development Drivers in a Satiated Consumer Marketplace

Maktoba Omar, Danilo Hamann, Robert L. Williams Jr.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationProceedings of Academy of Marketing, Reflective Marketing in a Material World
PublisherRobert Gordon University
ISBN (Print) 978-1901085945
Publication statusPublished - 7 Jul 2008
Externally publishedYes
EventAcademy of Marketing Annual Conference: Reflective Marketing in a Material World - Aberdeen, United Kingdom
Duration: 8 Jul 200810 Jul 2008

Conference

ConferenceAcademy of Marketing Annual Conference
Abbreviated titleAM 2008
CountryUnited Kingdom
CityAberdeen
Period8/07/0810/07/08

Cite this

Omar, M., Hamann, D., & Williams Jr., R. L. (2008). Brand Risk Intelligence – New Brand Development Drivers in a Satiated Consumer Marketplace. In Proceedings of Academy of Marketing, Reflective Marketing in a Material World Robert Gordon University.