@inproceedings{7385528854204eaba968a4723da6851f,
title = "Brand Risk Intelligence – New Brand Development Drivers in a Satiated Consumer Marketplace",
author = "Maktoba Omar and Danilo Hamann and {Williams Jr.}, {Robert L.}",
year = "2008",
month = jul,
day = "7",
language = "English",
isbn = " 978-1901085945",
booktitle = "Proceedings of Academy of Marketing, Reflective Marketing in a Material World",
publisher = "Robert Gordon University",
address = "United Kingdom",
note = "Academy of Marketing Annual Conference : Reflective Marketing in a Material World, AM 2008 ; Conference date: 08-07-2008 Through 10-07-2008",
}