Brand Risk Intelligence – New Brand Development Drivers in a Satiated Consumer Marketplace

Maktoba Omar, Danilo Hamann, Robert L. Williams Jr.

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publicationProceedings of Academy of Marketing, Reflective Marketing in a Material World
PublisherRobert Gordon University
ISBN (Print) 978-1901085945
Publication statusPublished - 7 Jul 2008
Externally publishedYes
EventAcademy of Marketing Annual Conference: Reflective Marketing in a Material World - Aberdeen, United Kingdom
Duration: 8 Jul 200810 Jul 2008


ConferenceAcademy of Marketing Annual Conference
Abbreviated titleAM 2008
Country/TerritoryUnited Kingdom

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