Brand representation in autobiographical memory: a neurocognitive approach

Nilanthi Ratnayake, A.J. Broderick

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationProceedings of the 2010 Academy of Marketing Conference
Publication statusPublished - 2010

Bibliographical note

Paper presented at the 2010 Academy of Marketing Conference, held 6 to 8 July 2010, Coventry, UK. This paper was also published in the conference proceedings. The full text of this item is not available from the repository.

Cite this

Ratnayake, N., & Broderick, A. J. (2010). Brand representation in autobiographical memory: a neurocognitive approach. In Proceedings of the 2010 Academy of Marketing Conference

Brand representation in autobiographical memory: a neurocognitive approach. / Ratnayake, Nilanthi; Broderick, A.J.

Proceedings of the 2010 Academy of Marketing Conference. 2010.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Ratnayake, N & Broderick, AJ 2010, Brand representation in autobiographical memory: a neurocognitive approach. in Proceedings of the 2010 Academy of Marketing Conference.
Ratnayake N, Broderick AJ. Brand representation in autobiographical memory: a neurocognitive approach. In Proceedings of the 2010 Academy of Marketing Conference. 2010
Ratnayake, Nilanthi ; Broderick, A.J. / Brand representation in autobiographical memory: a neurocognitive approach. Proceedings of the 2010 Academy of Marketing Conference. 2010.
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