Brand representation in autobiographical memory: a neurocognitive approach

Nilanthi Ratnayake; A.J. Broderick

Brand representation in autobiographical memory: a neurocognitive approach

Nilanthi Ratnayake, A.J. Broderick

Coventry University

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding

Original language	English
Title of host publication	Proceedings of the 2010 Academy of Marketing Conference
Publication status	Published - 2010

Bibliographical note

Paper presented at the 2010 Academy of Marketing Conference, held 6 to 8 July 2010, Coventry, UK. This paper was also published in the conference proceedings. The full text of this item is not available from the repository.

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Cite this

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title = "Brand representation in autobiographical memory: a neurocognitive approach",

author = "Nilanthi Ratnayake and A.J. Broderick",

note = "Paper presented at the 2010 Academy of Marketing Conference, held 6 to 8 July 2010, Coventry, UK. This paper was also published in the conference proceedings. The full text of this item is not available from the repository.",

year = "2010",

language = "English",

booktitle = "Proceedings of the 2010 Academy of Marketing Conference",

}

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AU - Ratnayake, Nilanthi

AU - Broderick, A.J.

N1 - Paper presented at the 2010 Academy of Marketing Conference, held 6 to 8 July 2010, Coventry, UK. This paper was also published in the conference proceedings. The full text of this item is not available from the repository.

PY - 2010

Y1 - 2010

M3 - Conference proceeding

BT - Proceedings of the 2010 Academy of Marketing Conference

ER -