Brand representation in autobiographical memory: a neurocognitive approach

Nilanthi Ratnayake, A.J. Broderick

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationProceedings of the 2010 Academy of Marketing Conference
Publication statusPublished - 2010

Bibliographical note

Paper presented at the 2010 Academy of Marketing Conference, held 6 to 8 July 2010, Coventry, UK. This paper was also published in the conference proceedings. The full text of this item is not available from the repository.

Cite this

Ratnayake, N., & Broderick, A. J. (2010). Brand representation in autobiographical memory: a neurocognitive approach. In Proceedings of the 2010 Academy of Marketing Conference