Brand relationships in consumer autobiographical memories and its predictability towards brand commitment: a qualitative inquiry

Nilanthi Ratnayake; A.J. Broderick

Brand relationships in consumer autobiographical memories and its predictability towards brand commitment: a qualitative inquiry

Nilanthi Ratnayake, A.J. Broderick

Coventry University

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2010

Bibliographical note

Paper presented at the 2010 Thought Leaders in Brand Management Conference, held April 18-20, 2010, at the Università della Svizzera italiana, Switzerland and published in the conference proceedings.
The full text of this item is not available from the repository.

Access to Document

http://www.brand-management.usi.ch/default.htm

Cite this

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title = "Brand relationships in consumer autobiographical memories and its predictability towards brand commitment: a qualitative inquiry",

author = "Nilanthi Ratnayake and A.J. Broderick",

note = "Paper presented at the 2010 Thought Leaders in Brand Management Conference, held April 18-20, 2010, at the Universit{\`a} della Svizzera italiana, Switzerland and published in the conference proceedings. The full text of this item is not available from the repository.",

year = "2010",

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AU - Ratnayake, Nilanthi

AU - Broderick, A.J.

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PY - 2010

Y1 - 2010

M3 - Paper

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