Brand relationships in consumer autobiographical memories and its predictability towards brand commitment: a qualitative inquiry

Nilanthi Ratnayake, A.J. Broderick

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2010

Bibliographical note

Paper presented at the 2010 Thought Leaders in Brand Management Conference, held April 18-20, 2010, at the Università della Svizzera italiana, Switzerland and published in the conference proceedings.
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