Brand Identity in a Context of Cocreation: When Consumers Drive Brand Identity Changes (An Abstract)

Social Sciences

• Identity 57%
• Consumers 42%
• Managers 15%
• Understanding 5%
• Conferences 5%
• Influence 5%
• Observation 5%
• Definition 5%
• Stability 5%
• Communication 5%
• Data Collection 5%
• Change 5%
• Conceptualization 5%
• In-Depth Interview 5%
• Literature 5%
• Program 5%
• Economic and Social Development 5%
• Applicant 5%
• Students 5%
• Time 5%
• Stakeholders 5%
• Perspective 5%
• Abstracts 5%
• Case Studies 5%
• Postgraduates 5%
• Higher Education 5%

Economics, Econometrics and Finance

• Brand 100%
• Managers 15%
• Management 15%

Psychology

• Identity Development 21%
• Case Study 5%
• Data Collection 5%
• Higher Education 5%
• Research Design 5%
• Communication 5%