Abstract
It is clear that hosting an Olympic Games can bring global interest to a city, but the extent to which an Olympic bid can be used for similar means is less apparent. Using Google Trends data, this research investigates the stages of an Olympic bid process that brings most attention to a bid city and where this interest comes from. This was achieved by investigating the number of searches for each bid city during the bid process. This research has found that those cities who do not reach the host city election receive comparatively fewer Google searches than those who have a realistic chance of hosting. The extent to which this can be considered global attention is questionable as the majority of searches originate in the nations of those cities involved in the bid.
| Original language | English |
|---|---|
| Pages (from-to) | (In-press) |
| Journal | Sport in Society: Cultures, Commerce, Media, Politics |
| Volume | (In-press) |
| Early online date | 3 Sep 2019 |
| DOIs | |
| Publication status | E-pub ahead of print - 3 Sep 2019 |
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Keywords
- Google Trends
- Olympic bid
- bidding
- global profile
- mega-event
ASJC Scopus subject areas
- Cultural Studies
Cite this
Bidding for Attention : using google trends to measure global interest in Olympic bidders. / Stow, Hollie; Bason, Tom.
In: Sport in Society: Cultures, Commerce, Media, Politics, Vol. (In-press), 03.09.2019, p. (In-press).Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Bidding for Attention
T2 - using google trends to measure global interest in Olympic bidders
AU - Stow, Hollie
AU - Bason, Tom
PY - 2019/9/3
Y1 - 2019/9/3
N2 - It is clear that hosting an Olympic Games can bring global interest to a city, but the extent to which an Olympic bid can be used for similar means is less apparent. Using Google Trends data, this research investigates the stages of an Olympic bid process that brings most attention to a bid city and where this interest comes from. This was achieved by investigating the number of searches for each bid city during the bid process. This research has found that those cities who do not reach the host city election receive comparatively fewer Google searches than those who have a realistic chance of hosting. The extent to which this can be considered global attention is questionable as the majority of searches originate in the nations of those cities involved in the bid.
AB - It is clear that hosting an Olympic Games can bring global interest to a city, but the extent to which an Olympic bid can be used for similar means is less apparent. Using Google Trends data, this research investigates the stages of an Olympic bid process that brings most attention to a bid city and where this interest comes from. This was achieved by investigating the number of searches for each bid city during the bid process. This research has found that those cities who do not reach the host city election receive comparatively fewer Google searches than those who have a realistic chance of hosting. The extent to which this can be considered global attention is questionable as the majority of searches originate in the nations of those cities involved in the bid.
KW - Google Trends
KW - Olympic bid
KW - bidding
KW - global profile
KW - mega-event
UR - http://www.scopus.com/inward/record.url?scp=85071722422&partnerID=8YFLogxK
U2 - 10.1080/17430437.2019.1652272
DO - 10.1080/17430437.2019.1652272
M3 - Article
VL - (In-press)
SP - (In-press)
JO - Sport in Society
JF - Sport in Society
SN - 1743-0437
ER -