It is clear that hosting an Olympic Games can bring global interest to a city, but the extent to which an Olympic bid can be used for similar means is less apparent. Using Google Trends data, this research investigates the stages of an Olympic bid process that brings most attention to a bid city and where this interest comes from. This was achieved by investigating the number of searches for each bid city during the bid process. This research has found that those cities who do not reach the host city election receive comparatively fewer Google searches than those who have a realistic chance of hosting. The extent to which this can be considered global attention is questionable as the majority of searches originate in the nations of those cities involved in the bid.
|Number of pages||20|
|Journal||Sport in Society: Cultures, Commerce, Media, Politics|
|Early online date||3 Sep 2019|
|Publication status||Published - 2021|
Bibliographical noteThis is an Accepted Manuscript of an article published by Taylor & Francis in Sport in Society: Cultures, Commerce, Media, Politics on 03/09/2019, available online: http://www.tandfonline.com/10.1080/17430437.2019.1652272
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- Google Trends
- Olympic bid
- global profile
ASJC Scopus subject areas
- Cultural Studies