Bidding for Attention: using google trends to measure global interest in Olympic bidders

Hollie Stow, Tom Bason

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)
152 Downloads (Pure)


It is clear that hosting an Olympic Games can bring global interest to a city, but the extent to which an Olympic bid can be used for similar means is less apparent. Using Google Trends data, this research investigates the stages of an Olympic bid process that brings most attention to a bid city and where this interest comes from. This was achieved by investigating the number of searches for each bid city during the bid process. This research has found that those cities who do not reach the host city election receive comparatively fewer Google searches than those who have a realistic chance of hosting. The extent to which this can be considered global attention is questionable as the majority of searches originate in the nations of those cities involved in the bid.

Original languageEnglish
Pages (from-to)303-322
Number of pages20
JournalSport in Society: Cultures, Commerce, Media, Politics
Issue number3
Early online date3 Sept 2019
Publication statusPublished - 2021

Bibliographical note

This is an Accepted Manuscript of an article published by Taylor & Francis in Sport in Society: Cultures, Commerce, Media, Politics on 03/09/2019, available online:

Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.


  • Google Trends
  • Olympic bid
  • bidding
  • global profile
  • mega-event

ASJC Scopus subject areas

  • Cultural Studies


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