Being Responsible or just not Irresponsible: A Study of Consumer Attributions of Blame during a product-harm crisis

Ioannis Assiouras, Lygeri Lymberogianni

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2009
Event38th EMAC Annual Conference 2009 : Marketing and the Core Disciplines - Audencia Nantes- Ecole de Management, Nantes, France
Duration: 26 May 200929 May 2009

Conference

Conference38th EMAC Annual Conference 2009
Country/TerritoryFrance
CityNantes
Period26/05/0929/05/09

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