Being Responsible or just not Irresponsible: A Study of Consumer Attributions of Blame during a product-harm crisis

Ioannis Assiouras, Lygeri Lymberogianni

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2009
Event38th EMAC Annual Conference 2009 : Marketing and the Core Disciplines - Audencia Nantes- Ecole de Management, Nantes, France
Duration: 26 May 200929 May 2009

Conference

Conference38th EMAC Annual Conference 2009
CountryFrance
CityNantes
Period26/05/0929/05/09

Cite this

Assiouras, I., & Lymberogianni, L. (2009). Being Responsible or just not Irresponsible: A Study of Consumer Attributions of Blame during a product-harm crisis. Paper presented at 38th EMAC Annual Conference 2009 , Nantes, France.