|Publication status||Published - 2009|
|Event||38th EMAC Annual Conference 2009 : Marketing and the Core Disciplines - Audencia Nantes- Ecole de Management, Nantes, France|
Duration: 26 May 2009 → 29 May 2009
|Conference||38th EMAC Annual Conference 2009|
|Period||26/05/09 → 29/05/09|
Assiouras, I., & Lymberogianni, L. (2009). Being Responsible or just not Irresponsible: A Study of Consumer Attributions of Blame during a product-harm crisis. Paper presented at 38th EMAC Annual Conference 2009 , Nantes, France.