Barriers and Enablers of Workforce Adoption of Digital Transformation in a Modern Manufacturing Environment

Karen Maher, Andre Soares, Lorena Caires Moreira

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review


Productivity growth in the UK is at historically low levels and lags behind its European counterparts. The opportunities presented to solve this productivity puzzle through harnessing digitisation are met with adoption barriers and have yet to be fully realised. With a focus on the manufacturing sector, we seek to understand the barriers and enablers for employee engagement and adoption of new workplace technologies to support the development of practical strategies for digital transformation. Using the Theory of Planned Behaviour as a theoretical framework we will identify the beliefs, attitudes and social norms associated with adoption and usage of new technology. The co-design of the project with industry stakeholders from a large manufacturing company and their supply chain provides the opportunity to identify specific industry problems and provide divergent possibilities to reduce barriers to digital transformation. Embracing Industry 4.0 will provide the manufacturing sector with the potential for long-term growth and we argue this can be best achieved by taking a more people-centred approach to understand productivity.
Original languageEnglish
Title of host publicationProceedings of British Academy of Management (BAM) Conference 2020
Subtitle of host publicationBAM Conference in the Cloud 2020
PublisherBritish Academy of Management
ISBN (Print)978-0-9956413-3-4
Publication statusPublished - 2020
EventBAM Conference in the Cloud 2020: Innovating for a Sustainable Future - Oxford Road, Alliance Manchester Business School, Manchester, United Kingdom
Duration: 2 Sept 20204 Sept 2020


ConferenceBAM Conference in the Cloud 2020
Abbreviated titleBAM2020
Country/TerritoryUnited Kingdom
Internet address


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