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Automated Competitor Analysis Using Big Data Analytics: Evidence from the Fitness Mobile App Business: Evidence from the Fitness Mobile App Business

  • Liang Guo
  • , Ruchi Sharma
  • , Lei Yin
  • , Ruodan Lu
  • , Ke Rong
    • NEOMA Business School
    • University of Cambridge
    • Bournemouth University

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)735-762
    JournalBusiness Process Management Journal
    Volume23
    Issue number3
    DOIs
    Publication statusPublished - 2017

    Bibliographical note

    This article is currently in press. Full citation details including DOI will be uploaded when available.

    The full text is currently unavailable on the repository.
    This paper is a part of the on-going research study at the Center for Innovation and Entrepreneurship -NEOMA Business School, Rouen France. This paper has employed the technique of novel method of machine learning for big data analysis and hence for developing an automated competitor analysis tool.

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