Automated Competitor Analysis Using Big Data Analytics: Evidence from the Fitness Mobile App Business: Evidence from the Fitness Mobile App Business

Liang Guo, Ruchi Sharma, Lei Yin, Ruodan Lu, Ke Rong

Research output: Contribution to journalArticlepeer-review

33 Citations (Scopus)
Original languageEnglish
Pages (from-to)735-762
JournalBusiness Process Management Journal
Issue number3
Publication statusPublished - 2017

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This paper is a part of the on-going research study at the Center for Innovation and Entrepreneurship -NEOMA Business School, Rouen France. This paper has employed the technique of novel method of machine learning for big data analysis and hence for developing an automated competitor analysis tool.

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