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This paper is a part of the on-going research study at the Center for Innovation and Entrepreneurship -NEOMA Business School, Rouen France. This paper has employed the technique of novel method of machine learning for big data analysis and hence for developing an automated competitor analysis tool.
Guo, L., Sharma, R., Yin, L., Lu, R., & Rong, K. (2017). Automated Competitor Analysis Using Big Data Analytics: Evidence from the Fitness Mobile App Business: Evidence from the Fitness Mobile App Business. Business Process Management Journal, 23(3), 735-762. https://doi.org/10.1108/BPMJ-05-2015-0065