Automated Competitor Analysis Using Big Data Analytics: Evidence from the Fitness Mobile App Business: Evidence from the Fitness Mobile App Business

Liang Guo; Ruchi Sharma; Lei Yin; Ruodan Lu; Ke Rong

doi:10.1108/BPMJ-05-2015-0065

Automated Competitor Analysis Using Big Data Analytics: Evidence from the Fitness Mobile App Business: Evidence from the Fitness Mobile App Business

Liang Guo, Ruchi Sharma, Lei Yin, Ruodan Lu, Ke Rong

School of Strategy and Leadership

Research output: Contribution to journal › Article

15 Citations (Scopus)

Original language	English
Pages (from-to)	735-762
Journal	Business Process Management Journal
Volume	23
Issue number	3
DOIs	https://doi.org/10.1108/BPMJ-05-2015-0065
Publication status	Published - 2017

Bibliographical note

This article is currently in press. Full citation details including DOI will be uploaded when available.

The full text is currently unavailable on the repository.
This paper is a part of the on-going research study at the Center for Innovation and Entrepreneurship -NEOMA Business School, Rouen France. This paper has employed the technique of novel method of machine learning for big data analysis and hence for developing an automated competitor analysis tool.

Access to Document

10.1108/BPMJ-05-2015-0065

http://www.emeraldinsight.com/journal/bpmj

Cite this

Guo, L., Sharma, R., Yin, L., Lu, R., & Rong, K. (2017). Automated Competitor Analysis Using Big Data Analytics: Evidence from the Fitness Mobile App Business: Evidence from the Fitness Mobile App Business. Business Process Management Journal, 23(3), 735-762. https://doi.org/10.1108/BPMJ-05-2015-0065

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AU - Rong, Ke

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